Best Books to Read to Learn an Effective Advertising Campaign

With so many advertising books on the market today it is near to impossible to find the insights you need. Advertising is a crucial part of any business since it serves to expose your product or service to the public and assist in gaining potential customers for

Paper is Still King!

Why a pdf brochure will never beat a paper print version There is something about the feeling of paper, the idea of its tangibility, the literal flipping of pages, the glossy illustrations, the portability, etc. It would certainly be a shame to loose valuable leads and potential

How to make your booth at a trade show stand out

“A trade show is an exhibition organized where companies in a specific industry can showcase and demonstrate their latest products, services, and study recent market trends and opportunities” (http://www.entrepreneur.com/encyclopedia/trade-shows). If you have a chance to set up a booth for your company at a trade show, it

5 Essentials For a Successful Convention

Organizing and hosting a successful conference is largely attributed to a combination a few crucial elements all coming together nicely. Once you have all these essentials included in your planning, you can be sure that your convention will go as smooth as any convention can be. Most

5 Advantages of Using a Retractable Display Over a Fixed Banner

Are you thinking about switching to retractable displays? Are you hosting or organizing a seminar or workshop and wondering if you should go for a retractable display or a fixed banner? Are you going for a tradeshow and can’t seem to decide what display option to choose?