Since link building is important for any SEO campaign, it’s important that you’re well aware of what you should and shouldn’t do when it comes to building the right link. Since there are a lot of myths floating around the web, let’s try to set the facts straight and debunk some of the most common lies you’ll come across:
Devaluing Reciprocal Links
Many webmasters have claimed that you should steer clear of reciprocal links at all costs. While many of these reciprocal links are bad, you have to understand that there are some that are worth getting. As long as the website is reputable and you know it will help your ranking, then there’s no reason you shouldn’t do it. However, if you’re going to take this approach, it’s wise to limit these types of links because you won’t want hundreds of outgoing links on your main page.
Quantity over Quality
Building links isn’t a number game, and while in the past, this myth could have been true; however, things have changed greatly with the recent Google updates.
When building a link, the only thing that you’re going to want to keep in mind is the quality. The more reputable the link is, the more powerful it can be for your ranking.
Let’s think of this scenario for a second: If you had the choice of one solid newspaper link or 50 low-quality blogs that distribute duplicate content, which one would you want to have?
PageRank is a Great Indicator
If a website has a high PageRank number, it doesn’t mean you’re going to see great ranks because of it. Like the quantity myth mentioned above, you’re going to want to make sure that you focus on more than just the PageRank number. While this can be a small indicator on how powerful a website is, it shouldn’t be the only thing you focus on when building links because there are a lot of newer sites that can actually be pretty powerful.
Outbound Linking — Avoid?
Sadly, so many webmasters frown upon linking out to other reputable websites. One of the main reasons webmasters won’t do this is because they are afraid their link juice will spread to another website.
Linking out to other websites won’t harm your search engine ranking; in fact, this process can actually help you more than you think. Linking out can draw attention from that website and even provide even more value for your users. Moz.com explains why you should link out to other websites.
Build Unique Content
While Google loves unique content, this isn’t the only thing you will want to focus on. Over time, unique content can draw in natural links; however, these links won’t come because the content is unique.
Natural links will come from content that is interesting, compelling and offers something else that no other website does. The next time you want to write up a piece of content, take your time to write something that you can’t find anywhere else on the Internet.
All Link Pages are Bad
If a website has a webpage dedicated to links, it doesn’t mean it’s a bad thing. Like the reciprocal link myth mentioned above, a link page has to be looked at in the same way. While it’s okay to have your link placed on a page filled with nothing but links, you’re going to want to make sure that this page is coming from a reputable resource, such as a library, college or government agency.
Guest Posting Won’t Work
A few weeks ago, Matt Cutts came out of the woodwork and claimed that guest posting was dead. The only guest posting strategies that are dead in 2014 are those that come from useless resources. As you can probably see by now, quality is what matters, and if you want to jump into guest posting, that’s fine; however, when you do it, make sure that you want to do guest posting for more than just the backlink. A good guest post will develop your brand, draw in direct traffic and help you network with other bloggers.
There are hundreds of link building myths floating around out there. Before you believe something someone says, be sure to do your due diligence before assuming things.