Not that long ago, if you were building a website, you would assume that people were sitting at their computers to read it. They would be at a desk at home or maybe one at work, or, at most, sitting down at a table in a café or coffee shop. Screens were big and getting bigger, and you had lots of space to use. However, that’s not true anymore. Now people carry powerful computers in their pockets and handbags. Currently, 40 percent of web browsing happens on mobile devices, and we can expect that percentage to continue to rise. Complicating matters further, people still use traditional computers to browse as well, depending on their specific situations. The same person could view your site on a tablet device over coffee in the morning, on their phone during a break at work, and on a laptop in the evening after they do other necessary household work. No matter where your visitors come from or what device they use, you want them to have the best possible experience.
Mobile Web Design to the Rescue
Thankfully, web design and web technology has been working to keep up with the problem. Many websites now have the capability to detect what sort of device a visitor is using and feed it one of two different copies of your site: a desktop version, most like a traditional website, or a mobile version, designed especially to work on a small touch screen. Mobile websites are able to cut down on features and graphics, serving only the most important components of your website to users on phones or small tablets. This means they get a better experience in reading and navigating your site, with less objects to scroll around and clutter up a small patch of screen real estate. It also helps to prevent long loading times, which can be an issue when using phone networks to download websites.
Choosing Your Mobile Design
If you want your website to look great for folks on the go, give some specific thought to the design of your site on a small screen. Check if your web hosting provider has mobile web templates available or look for such templates from third-party designers. Such a template is specifically created with use on small screens in mind. They can automatically remove the less-vital portions of your desktop web design and focus on the most important content. They also can simplify navigation, so that visitors on small screens have an easier time finding the information they need, even if it takes a few more clicks of navigation to get there. A good mobile site can feel a lot like the apps that smartphone and tablet users are already accustomed to, so it’s a simple matter to navigate your site, even for someone who has never visited before.
If your site statistics show that your site has a large proportion of mobile users, make sure they get the best view of your content possible. Design a mobile site that allows your content to shine.