Managing a videography business can be tough in today’s saturated market, but it’s not impossible. With the right tools and investments, you can create a solid business while enjoying what you love. Whether you’ve just started your own videography business or you’re looking for ways to expand your market, the following tips will help you establish a stronger base, grow your brand and enjoy the fruits of your labor.
Build Positive Exposure
As a self-employed worker, you are completely responsible for the success of your business. The more positive exposure you generate, the more work you’re likely to get. Videographers are selling more than technology services; they’re selling memories. In a creative arts industry, the key to good business exposure is capturing the right audience. Look for opportunities in your local community to do free publicity events, offer mini sessions for a reduced fee and hand out discounts for special occasions.
You don’t need to sell yourself short to get business, but you do need to provide additional incentives when you’re growing your business so that people take a chance on your services. Build your brand through the use of technology, and don’t be afraid to grab opportunities that present themselves.
Polish Your Online Presence
There have been many studies on the effect that social media has on businesses, but you don’t need to be a marketing guru to understand that your online presence matters significantly. With more and more people finding vendors using Facebook, Google+ and Instagram, you need to be at the top of your social media game.
Spend a few hours each week posting updates and spreading the word about your services. Host contests and post interesting videos using an online service. As a videographer, you have the tools and resources to create powerful marketing materials. You don’t need to spend all of your resources getting people in the door, but you do need to showcase your talents in a clean and positive way to get people interested.
Invest in the Right Avenues
You may be hesitant to shell out cash for promotional avenues, but the fact is that successful entrepreneurs know you have to spend some money to see real returns. When you’re starting out, you can get away with posting free ads on sponsored websites. As your business grows, look for paid marketing opportunities that might generate more leads. Conduct some research into your industry and local market to determine the best sites and then invest wisely to ensure better exposure. Don’t forget to invest some time and money into search engines; if people can’t find you, then they can’t hire you.
Cover Your Bases
Having the right business structure, insurance, bank set up and bookkeeping can save you time and money, and let you focus on the business instead of putting out fires. “The right set up on the business basics, typically helps small business owners make more profit with less friction, especially in years 1-5 when you are just getting on your feet,” says Scott Smith of Insureon, a brokerage that specializes in helping small businesses like videograhers get proper insurance coverage.
Stand Out in the Crowd
What do you offer as a videographer that others in your industry don’t? What sets you apart? Ask yourself these questions when you’re developing content for your site or promoting your services. With so many people claiming to be photographers and videographers these days, it can be easy to get lost in the crowd of amateurs peddling shoddy services for cheap. You need to prove to prospective clients that you have the skills they need so that they feel comfortable enough paying for them.
How do you promote yourself effectively? For starters, go through your website and take a critical eye to the content you currently use. Is it promoting the message you want to send? Everything on your website and social media pages should center on a single mission: Provide creative, relevant and professional videography services. Take down posts that are outdated, use limited features or cast a doubtful eye over your body of work. Give potential clients a glimpse into your creativity instead.
Establish a Solid Client Base
Regardless of how technologically advanced society gets, word of mouth will always be the number one advertising technique because it’s the most reliable. Satisfied clients will recommend your services to their friends, and this creates a potentially endless loop of referrals in your favor. However, you have to know how to hone and develop those word-of-mouth referrals in order to generate positive leads. Never underestimate the power of a thank-you card to vendors who refer you to clients, and don’t hesitate to ask happy customers to give you positive reviews online.