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Five Questions You Should Ask an Ad Agency
You know how important it is to interview an ad agency before hiring them, but do you know what questions you should ask to make sure that they are the best agency for the job? In the same way that you come into an interview with a prospective employee with a list of questions to ask, you need to approach the agency with these set points to make sure that they are covered. The following questions can get you started, but make sure to also include more that are specific to your industry or your business.
1. Does the ad agency want to partner with you or sell you their services?
Some companies are more likely to act as vendors, simply giving you a product based on payment, while others want to be more involved, working with you more like a business partner so that you can both have success. What type of ad agency you want is up to you, but make sure that you know what you are getting before you hire them.
2. How often will they meet with you?
Throughout the course of the project, you want to have regular meetings with someone from the ad agency to make sure that things are progressing correctly. Ideally, you should meet at least once a week.
3. Can you directly contact the creative team?
The ad agency is going to assign a specific creative team to your case. Are you going to be able to talk directly to those people, or do you have to talk to a managing director who will pass along your desires to the team? It is often better to talk to the team itself so that you can get to know them and make sure that you are all on the same page.
4. How does the billing work?
First, you need to know roughly what the ad agency is going to charge for the types of services that you desire. Next, you need to know when you are supposed to pay. Are they going to charge you for everything up front? Do you have a monthly bill? Are there certain services that you pay for only if they show success? You must know how this works so that there are no billing surprises in store for you.
5. What success has the ad agency had in the past?
Not only do you want to know if they have worked on projects like yours before, but you should also ask to see samples. This gives you a realistic idea of the products and services that you are buying. You need to make sure that they are in line with your business plan and your company’s identity.
If you ask the ad agency all of these questions, you can quickly get an idea of whether or not you should work with that agency or move on to another. This gives you a strong foundation of communication and information sharing that should continue as you move forward with your advertising project. To get answers to all these questions and more, visit your local Traffic Ad agency in Sydney.