Giving out free promotional products is a marketing strategy that many businesses adopt as a way of spreading the word about their products and services. From pens to canvas bags to calendars to notepads to mugs, these free products are usually handed out at conferences, given as freebies with purchases or awarded as prizes.
Promotional products can be a great way to advertise your business, as long as it is done well. If you choose the wrong product or put together a shoddy marketing campaign, the poor quality will reflect on your business and might have the opposite effect! This is why it is important to think your strategy through carefully so that you can select a product that will make a good impression.
Why Do Some Promotional Products Fail and Others Win?
What is the difference between a successful promotional product marketing campaign and one that fizzles and flops? One of the main differences is whether the product creates an emotion connection with your customers. Most people get handed lots of different types of free products, from notepads to fridge magnets to calendars, and they end up simply throwing them in the bin because they have no use for them and no connection to them. However, if you can build a brand that people like, they will want to hold onto your promotional product because it makes them feel good.
Another main factor that will affect the success of your promotional product is relevance. Is the product something that really matters to your audience and will they use it in the environment where they are making decisions about potentially using your products or services? This is why many companies that cater to executives in corporates give out items that these executives can use in their offices – so that the brand name will be right at their fingertips when they are making decisions.
How to Choose the Right Promotional Product
When you are choosing a promotional product for your company, here are some tips to keep in mind:
Think about your target audience and choose something that reflects this demographic
. For example, if you are a gym you could give away sweat bands or gym bags with your logo on them. This way, whenever your customers are heading to the gym your logo will be prominently displayed.
How will the promotional item be used? Your customers are more likely to hold onto the item if it is something practical that they can use in their daily life. That is why pens from a website such as PenFactory.com
are so popular. If the customer has no use for the product, they will likely get rid of it and your money has gone to waste.
Also, consider the budget that you have to invest in this marketing campaign. Can you afford to give away a larger higher quality item, or do you want to start with small and cheap items. Remember, if you buy in bulk you will get cheaper prices.
Think about what is modern and trendy at the moment. For the young demographic, a stylus pen for a tablet might be more practical than an actual pen.
Perhaps you can take advantage of local circumstances and laws. For example, if you are in an area that has banned plastic bags
, this is a great opportunity to offer free canvas bags with your logo on them, which will become walking billboards for your business.
Take the time to make sure that the design
of the promotional item is eye catching and beautiful. It should be unique and immediately identifiable as coming from your brand.
Also, consider how you will distribute the items to your customers so that they will remember them. It is usually best to directly hand the products to people.
Avoid the temptation to save money by choosing the cheapest promotional product – your customers will be able to tell that it looks cheap and this can damage your audience’s opinion of you.
These are just a few tips to keep in mind so that you can choose a promotional product for your business that will be a Win and not a Fail.
Image Credit : Promotion Image by Shutterstock
About the author:
Jeremy S is a freelance writer and blogger. He is interested in entrepreneurship and creative advertising and writes for a number of marketing blogs.