If you are the owner of a brand and you do not have a logo yet, you need to seriously consider hiring a professional to design a logo and start strengthening the presence of your brand both online and offline. Big companies with the budget to do so will often spend thousands on creating a quality logo that will accompany every piece of marketing they do and will be seen on every single product they create. That is why it is so important; it is an essential part of your brands identity. So ensure it’s memorable, simple and creative.
Low budget? You can still make it happen.
Creating a brilliant logo does not mean you have to break the bank by spending hundreds on a professional designer. Smaller businesses have much smaller budgets and there are a range of designers who cater to this. They offer their services to smaller sized companies and will create high quality logos for a fraction of the price. The great thing about these affordable designers is that you can still get high quality logos for a great price.
Let’s continue to look into the importance of creating a memorable logo that represents your company in a powerful way.
1. It gives your potential customers a visual point of reference for your brand
What many people forget is that your logo is not simply a small and unimportant design that can be overlooked; instead it is an essential part of your business identity. If you do not have a logo, a part of your businesses identity will be missing. There may be several similar brands offering the same product. When this is the case, it can often be the small things that stand out to the customer. Such as logo and the words or slogan that accompanies it. That is why careful thought must be put into designing the logo. It is a great way to start growing your business presence and needs to be simple and effective enough to be remembered.
2. It create memorable online marketing communications
If you use Facebook and Twitter to market your brand, a logo is just what you need to add a stamp of differentiation to your company. The design of your logo is not only the first point of visual association the visitor has with your brand but it will also help a trust to go between you and your audience. If you have a logo that represents your brand in the best light, people will be more likely to share your posts as they recognise you as being an authority figure they can trust. Interest can be sparked through your logo alone. It is a powerful symbol that will prevent you from becoming thought of as a spammer who is posting on social networks. It will help build your presence and encourage people to investigate more into what your brand has to offer. So ensure you have a quality logo designed by a professional that you can proudly put out there to represent your company.
3. It keeps all communications effective
If you want to build on your offline marketing strategy, giving away promotional items that feature your brand logo on is a great way of keeping at the forefront of your customers mind. Also distributing leaflets and brochures is another way to let your audience know of any offers and services that will appeal to them. Free pens, mugs, key rings and t-shirts can be a great way to promote your new logo and keep fresh in the minds of your target audience. So make sure if you haven’t done so already, to create an effective logo design that promotes your company and builds trust between you and your audience.